Introduction to Email Marketing

what is email marketing


Email marketing, though it is restricted for most businesses, is a useful way of promoting your business online and having customers respond. Once your customers have signed up they are to be entered on a list and marketed a special offer or a newsletter. Following this the social contact, from your customers to your account manager, is also restricted, mainly because spam is technically illegal.

What is email marketing?

It is a general term for electronic forms of advertising sent to a large number of people on a direct marketing basis. This method of promoting a product has made the internet into an effective and quick method of targeting your ads at an audience audience far greater than any other form of advertising. The flexibility of email marketing is also very important, where emails are sent to a set amount of people at any one time. One email can be sent for the promotion of a single product for instant success. Email marketing is yet another area of marketing. With the right amount of expertise, you will be able to send an email to a large number of people without incurring any costs.

What to include in email marketing?

As a general rule, you should include these key points or characteristics in every promotion email you send:

1. Date and Time of receipt of the message: In the first instance, and most importantly, you should include the date and time of response to the mail as this will indicate to the recipients that their message actually arrived. Failure to indicate it will not actually be received means that anyone who really wants the message will, for some unknown reason, not open it. Availability of recipients is a basic marketing tool so the person who has firsthand knowledge of the recipient will stand a far better chance of convincing them that they really are interested in what you have to say.

2. Personalization of subject line: Include a personalize subject header to not only help you to stand out from a crowd of generic, or similar messages, but also demonstrate that your message is actually completely relevant to the person who has potentially received it in their inbox. Listing four or five words in the subject can make it almost impossible to stand out and actually be seen by your reader. The subject name should answer the questions how did you get to that email, and also any other questions that may be on your mind.

3. Opt-out when not needed: Once the subscriber has not responded you are not permitted to send them any promotions, buy and messages. You must offer them a choice when they opt-out of receiving further messages. You should only do so when they no longer wish to receive further email from you. You should take this seriously and ensure that you keep in contact with your subscriber on a regular basis. They may even subscribe to a newsletter over time and may grant permission for you to send them a newsletter in return.

4. Opt-out new recipients: You should offer the option of “probation”. You may then send that subscriber a confirmation letter before sending them another promotion. Both confirmation letters and “probation” can result in good results.

5. Opt-out existing recipients: Email marketers should at the very least ensure that they do not send mails to people who have opted out just as a failure to perform this duty could have a negative impact on your overall program.

6. Opt-in: This means that people are available to receive further information on products and services by providing their email address. In all other cases you then need to register the person as a customer, at a later date, either by phone or by e-mail.

7. Conducting market research: All email marketers should conduct some type of market research before sending a marketing message. This could be information about feedback, and CPA market trends that reflect your products and services. This type of information can also be useful when developing a new product or simply promoting an existing product and service.

8. Identifying the target market: You must identify who would be most interested in the products and services that you offer. The second thing you must determine is what the target market is – existing and potential – and what are their interests, trends and preferences. How do you expect to stand out in the market for these products and services if they are your own products? This is a fundamental part of the overall marketing strategy.

9. Building loyalty: Always talk to new customers and serve existing ones with quality and superior service. This will almost always result in a customer recommending the product or service to others, as consumers love to express their satisfaction. The adequate customer service other customers receive will usually result in a loyalty loyalty programme that will encourage further sales.

10. Tracking: Always keep track of the response or purchase transactions that you have achieved as this will provide vital information for further improvement.